Delsey

Innovative and creative, the Delsey brand name satisfies consumer needs in over 100 countries. Delsey, France has been developing and manufacturing superior quality products for over 90 years. The strength of the company has been built on hardside luggage designs and in the past 18 years revolutionary softside designs to be a worldwide market leader in luggage and business products. Quality has a real meaning for Delsey: luggage with lasting staying power. Everything began with the Delahaye company, which specialized in the manufacture of cases for cameras, typewriters, and record players. Delahaye and the Seynhaeve brothers joined forces in 1946 to set up Delsey. Their individual and joint experience led to them setting up a department producing moulded plastic "travel items." This resulted in the introduction of the first Delsey hard-side suitcases. Delsey is now the world's number 2 luggage manufacturer, achieving unrivalled success producing over 3 million items of luggage a year and then sold on 5 continents.

Delsey continually seeks to understand the needs of their different consumers. They use the knowledge to constantly create products to meet those needs. They always ensure that these products are presented at the right price for the consumer. The elements of the Delsey positioning are: stylish; appealing to women, appreciated by men; extra features; designs for specific consumer groups; and French style, design, and creativity.